Armed with my family’s roots in textile manufacturing, I knew there had to be a way to take these popular silhouettes and make them available to shoppers everywhere at better prices,” Zeng said. “I came to the realization that most influencer and celebrity outfits were curated by a team of stylists sourcing from global luxury brands and were completely unaffordable for most people. Zeng said she got the idea from her use of Instagram and saw that the most common question posted by users was over where can they buy a particular item. Tony Florence, general partner and head of the technology investing practice at New Enterprise Associates, said, “With the founding team’s backgrounds in supply chain, machine learning and finance, combined with their appreciation for fashion and styling and a relentless devotion in brand creation, Choosy is pointed to sit at the helm of the new generation of social commerce, where the shopping experience is a simple extension of consumers’ existing social media habits.” “Choosy’s proprietary approach to understanding consumer preferences and demand, in combination with their strength in rapid manufacturing and fulfillment, create a powerful proposition that offers consumers exactly what they want, when they want it, at an affordable price,” said Kim. Based out of the Upper West Side of Manhattan, Jessie has formerly worked as a Wall Street trader and a fashion photographer before making the foray into the fashion industry. Choosy is an on-demand social shopping platform where users. Choosy is doing exactly that in fashion, where consumers today are discovering unique styles and trends every minute of the day through social media, but brands and retailers are not yet set up to rise to that level of nowness. Jessie Zeng is the founder of The Creative, her new fashion line which features sustainable trend-based collections. Breakout Actress Madelyn Cline Mulls What Comes NextĮurie Kim, general partner at Forerunner Ventures, said, “At Forerunner, we are looking to invest in the most disruptive companies that are meeting and exceeding consumers’ rapidly evolving needs and expectations with new business models and technology. Jessie Zeng, the CEO of flashy fast-fashion startup Choosy, showcased the company’s debut collection on Yahoo Finance’s Breakout Breakfast interview series Tuesday morning. While working as a trader at Citi, Jessie Zeng moonlighted as a fashion blogger and quickly learned from scrolling through Instagram that women often clamored to buy the outfits worn by.
0 Comments
Leave a Reply. |